Reaching Out to Students
What do you think of libraries proactively reaching out to students in online spaces?
I completely support libraries that proactively reach out to students in online spaces. Students today are far more tech-savvy than previous generations, and most have Twitter and Facebook accounts along with a myriad of other social networking accounts around the Internet. As of 2007, “MySpace and Facebook combined are reported to cover more than 85 percent of all students in high school through college” (Mack). Today’s students like to connect online – with each other, with family, with businesses, with celebrities, and even with libraries.
It makes sense that libraries would use the online spaces that students invest in to reach out to them. It’s far less likely that a student will notice a flyer on a bulletin board or an event listing in a newsletter than it is for them to see an event posted on Facebook or announced on Twitter. When today’s students want information, the first place they go is online. Libraries should take advantage of this and use it to their benefit to educate and inform. I have previously written about how libraries can use RSS and Twitter. Facebook can be used in much the same way to get the word out about what the library is doing. Libraries need to go where the students are – online.
Mack, D., Behler, A., Roberts, B., & Rimland, E. (2007). Reaching students with facebook: Data and best practices. Electronic Journal of Academic and Special Librarianship, (8)2. Retrieved from http://southernlibrarianship.icaap.org/content/v08n02/mack_d01.html